Wednesday, December 7, 2011

The Most Important Parts of an Email

When it comes to email, the “From” label and the “Subject” line is the first thing your recipient sees and this could help or hurt your email campaign. It is very important to build a relationship with you customer so they know who you are and why you are contacting them. Not sure how to go about doing this? Here are a few suggestions from Janine Popick the CEO of VerticalResponse. -Test several subject lines by splitting your list in half -See which subject lines are more receptive by analyzing reporting -Determine which is producing more opens and roll out the winner to the rest of your list -Make sure your email content is clear and concise

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