Friday, December 9, 2011

What is HTML5 & 5 Reasons to Use it

HTML5 overview and why you need it now. Thanks to our awesome friends from docstoc who are responsible for producing this content!

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Thursday, December 8, 2011

What is best email marketing company for a small business?

Question by Octavia: What is best email marketing company for a small business?
I’m looking to send monthly newsletters to my customers. I’m not a techie and just want to send a few simple emails. An easy to use program/service is my most important consideration, with affordability a close second. I have the emails, (I don’t need a list). What I need is the service/function.

Thank yoU!

Best answer:

Answer by nutritive
I know of a couple of options:

1) Constant Contact (http://www/ – their plans start at $ 15/month for 500 e-mails per month.

2) Cooler E-mail ( – starts at $ 19.95 for 250 e-mails per month.

I believe both of these services walk you through setting up your e-mail in HTML (if you want to).

Do you have a website for your business?
Even if you aren’t a “techie”, you can build a basic site which would give your business even more exposure. The company that I built my site through also offers e-mail marketing and it is included in the price of the web service. They also have a block-by-block site builder so you don’t need to know HTML and they submit all of your pages to the search engines so you get traffic more quickly. If you want to see the site I built with the block-by-block builder (with very little HTML knowledge) and find out about the web service/e-mail marketing, go to

Good luck!

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Wednesday, December 7, 2011

The Most Important Parts of an Email

When it comes to email, the “From” label and the “Subject” line is the first thing your recipient sees and this could help or hurt your email campaign. It is very important to build a relationship with you customer so they know who you are and why you are contacting them. Not sure how to go about doing this? Here are a few suggestions from Janine Popick the CEO of VerticalResponse. -Test several subject lines by splitting your list in half -See which subject lines are more receptive by analyzing reporting -Determine which is producing more opens and roll out the winner to the rest of your list -Make sure your email content is clear and concise

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Q&A: Wat is a good book about email marketing?

Question by MishaNL: Wat is a good book about email marketing?
I’m looking for a good book about email marketing. It has to include mailings and newsletters. How to create the best newsletter out there for example.

Any tips?

Best answer:

Answer by ?
Benchmark Email offers two great neutral e-books on email marketing.

The Benchmark Email Quick Start Guide is designed to be a fast and chronological approach for the person who only wants to know about the specific email marketing steps without stopping for too many definitions and creative direction. Six steps are clearly illustrated on the front cover and each chapter opens up to a thorough, but fast explanation of each step. You’ll start by getting subscribers in chapter one, move on to creating your content in chapter three, and you’ll be tracking your success in chapter six.

The Benchmark Email Complete Guide to Email Marketing is the most thorough textbook ever written on the modern email marketing process. Written to be neutral and informational about email marketing as a whole, you’ll find our complete guidebook indispensable no matter whose service you are using. The book compares email marketing to traditional forms of promotion & marketing while explaining what the tools are, why you need them, and how you’ll use them best to promote your business or organization. You’ll get great tips on writing effective copy and content for your newsletters.

Find them here:

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Tuesday, December 6, 2011

Latest How To Email Marketing News

Teneo, International SMTP Relay Service Provider, Announces Its Partnership
ABOUT TENEOTeneo is a European leader in the field of Email deliverability services with a specialization in Enterprise SMTP Relay services. Customers send their email marketing campaigns and/or transactional email messages via the company's Gateway.
Read more on Sacramento Bee

Marketing Research Chart: The impact of email marketing maturity on email
An organization's maturity phase is determined by the process it uses to plan, execute, measure and report on email marketing programs. MarketingSherpa breaks down email marketing maturity into three stages: Trial, Transition and Strategic.
Read more on (subscription)

Summary judgment on the basis of preemption was proper as to Gordon's claim under the Washington Commercial Email Marketing Act (the "CEMA") because Gordon failed to raise a genuine dispute of material fact as to whether this claim involved fraud or

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Monday, December 5, 2011

How do e-mail marketing programs track results?

Question by CHH: How do e-mail marketing programs track results?
How does it know if an e-mail was opened, forwarded, etc…

I am looking for technical info on how it works.

Best answer:

Answer by Kier22_2
It doesn’t…
Check it out at

Know better? Leave your own answer in the comments!

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Sunday, December 4, 2011

Funeral Marketing | Email Signatures for Google Apps & Gmail Funeral Marketing Consultant, Robin Heppell, CFSP, demonstrates how to add an email signature to your Google Apps of Gmail account. Note: Try to have a “Call To Action” in your email signature – even if it is subtle.
Video Rating: 0 / 5

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